When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. Yet K-Pop has made great strides in bridging the cultural divide. Discover the latest in K-pop music, news, and culture at KPOPSource.com. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. In the K-Pop industry, merch is as important as the music itself. In the past week, they sawover 24million, more than 14,000 times what's expected. Male idol groups are usually like 95%+ women. Korean Foundation for International Cultural Exchange. (Normal here means they fall between the two red outer lines in the graph above.) The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Warner Bros. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. In part, this is due to South Koreas position as an economy driven by exports. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. They appoint South Korean stars as brand ambassadors . However, the popularity of the kpop genre is that as been spreading across the nation. K-pop fans are now even making fan videos about Anonymous itself. Other East Asian countries have a somewhat misleading representation within this data. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? K-Pop itself has been crafted with the goal of accessibility in mind. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. First thing first, well see the demography of the surveys respondents. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. You may opt-out by. First was the young, diverse, and digitally native Generation Z coming of age. Access to this and all other statistics on 80,000 topics from, Show sources information Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Here for the Music. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Korean Foundation for International Cultural Exchange. Hope it can give you helpful insights or interesting facts about K-pop. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Your home for data science. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Profit from the additional features of your individual account. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. As for gender, female respondents dominate the survey results with a total of 94.58%. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. But there are two acts, both K-pop, who leave the rest in the dust. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. In Korea, Kpop (both male and female groups) are largely made up of female fans. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. There are also historical and economic ties with the region. You can only download this statistic as a Premium user. If you are an admin, please authenticate by logging in again. These trends are unsurprising for several reasons. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. You need a Statista Account for unlimited access. Currently, you are using a shared account. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. Fans recently crowdfunded around 3 million baht (around $95,000) to . Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Statista. So how do they do it? With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Please do not hesitate to contact me. just 24% belonged to that demographic when tickets to the Map of . How K-Pop Fans Actually Work as a Force for Political Activism in 2020. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. There's an entire Twitter account -- BTS on Billboard! For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. We also offer combined rates with MusicThinkTank. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. We believe this is somethingthat should be reflected on the charts.". While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. They have no real life knowledge so they just believe and go hard for anything. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. "BTS always seem to do better and better after each comeback, especially on the charts. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. (February 25, 2020). You can find all of the codes I used in this project here. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Change Consent | Kpopmap 2022. As a Premium user you get access to the detailed source references and background information about this statistic. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Below are the age demographics fan report for third generation K-Pop idol girl groups. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Then you can access your favorite statistics via the star in the header. Througha proactive, data-driven approach to growing their audience. Create an account on our community. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. 1. Korean Foundation for International Cultural Exchange. Figure 7: How long have you been a K-pop fan? Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. However, EXO was shown to have the highest percentage of males (9.3%). Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Currently, you are using a shared account. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Business opportunities soon followed. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. JavaScript is disabled. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. . The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. (2022). For years, Beliebers stood above all other fan armies on social media. 2007 - 2023 6Theory Media, LLC. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. The Tulsa . 1. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. statistic alerts) please log in with your personal account. 75 1 Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Success! Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Register in seconds and access exclusive features. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. (February 14, 2022). They run fan sites, create self-designed band merchandise and produce. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers.
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