Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Occhiogrosso: How do you feel about franchise advisory councils? So were a brand thats going to be close to pushing a 3:1 investment ratio. Mark serves on the board of the Institute of Certified Franchise Executives. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. *$1,009,803 System Wide Average Net Revenues. The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. I may have been, in fact, the person responsible for awarding them a franchise! Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. And its the high quality food. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. So well get to 50, but Im not focused on about five or six of them right now. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. charles watson tropical smoothie net worth That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Tropical Smoothie Cafe has deals in place . Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? Were 100% focused on domestic right now. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. How is taking the reins of an existing company different than being part of a startup or a founder? Paul Marsden oversees development and execution of financial strategies to support the companys business plans. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. The offering is by prospectus only. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. ", Charles Watson was named CEO in December 2018. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. This information appears in Item 19 of our Franchise Disclosure Document. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. These early experiences in the workforce are what ignited my entrepreneurial spirit. I learned through watching them success shouldnt be measured in hours worked, but rather in getting the job done right. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Weve been in partnership with them for over 10 years now. TropicalSmoothie.com. I dont believe that the people side of our business is dead.. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. It is, however, still a hefty financial investment. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. See where were looking to grow to meet the incredible demand. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Its in Casco, Maine, Camp Sunshine. And theyve been able to do that, which is increased our average unit volume many, many times over the years. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. 185 Industrial Pkwy, Site H. Branchburg. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Youre asking me to pick which kid I like the best. So its getting involved with charity partners. Both of my parents had the entrepreneur bug and they definitely passed that on to me. . Occhiogrosso: What was the condition of the company before you were named CEO? Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. I try to pass along that spirit and advice to others. Here's how CEO Charles Watson did it. Unresolved: Release in which this issue/RFE will be addressed. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Beyond just smoothies, we serve better-for-you . 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. So theres a lot of involvement. To what factors do you attribute the growth of the chain in recent years, and to its staying power? Tell us a little about your background before joining Tropical Smoothie? Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. 1117 Perimeter Center West, Suite W200 In conclusion, I believe the growth of Tropical Smoothie Cafe over the last two years demonstrates Mr. Watson's steady leadership and a clear understanding of building on the momentum that has made the brand a leader in its category. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? And so we are rolling out this fall, what were calling it, our Inspire Better, right? There is no assurance that you will do as well. I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. And so were going to really get to focus there. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . Chipotle chicken flatbread. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. Call now and speak to a franchise development leader. Since that time, he has led the company on its quest towards $1billion in sales by 2023. Atlanta, GA 30338 Skip to main content Call now and speak to a franchise development leader. We can go to camp, we can be counselors. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. So since I like it, and since we love Camp Sunshine, we may see that this fall. Your results may differ. Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. Those interested in becoming a franchisee should have $125,000 in liquid assets and a minimum net worth of $350,000. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. We really call Tropical Smoothie Cafe a street corner business. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. How do you see the company moving forward? This process only helps our individual franchisees and their bottom line, respectively.". We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Beyond that, we need to provide training. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. It is the food. CLOSE. 770-580-2333 Youre paying for a premium product. Because we want to help with your meal and your food, etc. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. We find that real fruits, veggies, and juices just taste better.". "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Yes, we have some great products on our menu that weve crafted, but you can go off script. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. TropicalSmoothie.com. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. I think the world would be a little bit of a better place if we all kept that in mind. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Occhiogrosso: What is the mission and goal of the company over the next few years? All of this information may look daunting, yet . . 1117 Perimeter Center West, Suite W200 Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? I think the biggest shift will take place for those restaurants that can't be open right now. In July 2018, I was named interim CEO, and then permanent in December 2018.". There is no assurance that you will do as well. Passion and brand vision continue to guide the way. The Version table provides details related to the release that this issue/RFE will be addressed. Sometimes youve just got to go with the taste. New York State Disclaimer: This advertisement is not an offering. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Right next to that is our relationship with our Franchise Owners. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the . And then number two, I would say a franchisee base that is second to none. And so I think were right on pace. Total investment for a new cafe opening ranges between $246,500 and $580,500. which of the following is not characteristic of groupthink SPEED We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Occhiogrosso:What was your plan for the first 90 days? The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. I lean into that so that our employees can feel good about what they do.. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Provide product innovation and innovation in general. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Right now we have a BLT quesadilla. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. 908-236-0277. The reality is the Left Coast, the West coast, Oregon, California, and Washington. Were working on it. Its the high quality ingredients. It is for information purposes only. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. That ultimately is our vision for Tropical Smoothie Cafe. Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. . Southern-style, all the way! Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. Thats a smoothie that has pineapple, strawberries, and white chocolate and coconut. Weve raised almost $7.5 million for them. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. Call now and speak to a franchise development leader. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. I would say Im absolutely not opposed to being in all 50 states. See where were looking to grow to meet the incredible demand. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Show them that we care. With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . I was originally a quarterback in high school and had my heart set on the same position for college. The companys goal is to open 1,500 cafes or more by the year 2024. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. . If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. A presentation for a board is focused on very different things than a franchisee roadshow. Were right, exactly where It was a little bit of a step back in 2020, but in 2021, our year-to-date comparative sales are [up] almost 30%. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. Charles is directly responsible for selling more than 800 franchises during his tenure. The success of our brand is about the talent and drive of our talented executives and Support Center team. I may have been, in fact, the person responsible for awarding them a franchise! However, I ended up a punter at Cornell. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. Sure. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. Start Now! Atlanta, GA. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. wills o' nats last of the summer wine. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. As reopening guidelines are being determined, we plan to move forward with an abundance of caution.". The role employees play in setting the customer experience in the restaurant. The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. See where were looking to grow to meet the incredible demand. You may opt-out by. Call now and speak to a franchise development leader. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. So thats what we call Inspiring Better. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . But we want to also have a higher calling of what were doing to be great individuals and great corporate citizens. Im a football lover. The offering is by prospectus only. So that was helpful! It was not possible for me to get involved in every project so I had to learn to let go and delegate. 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. January 21, 2010 // Franchising.com // Destin, Fla. - Tropical Smoothie Caf, a tropical-themed smoothie and sandwich chain with more than 285 locations, announced today that Charles Watson has . I love that. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Yeah. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Or the Hummus Veggie Wrap? Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about . So we have a broad array of food products that are both healthier and theyre more boldly flavored. Charles Watson CEO. Players MAY win multiple prizes in a. And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? Right now Im on a Mango Berry Cosmo kick. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. What is the mission and goal of the company over the next few years? When our franchisees are successful, the brand is successful. The offering is by prospectus only. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010.
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