The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. As I say, I do appreciate authenticity in my commercials, and I dont think Im alone. Dont just take it! Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. That is their target. Do you accept these cookies and the processing of personal data involved? I dont know how any young women these days can even be attracted to the opposite sex anymore since there seems to be nothing but a slightly more boyish version of themselves to choose from. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. Unfortunately, it will probably take a violent upheaval to reverse everything. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. This is so fake, who fights in our wars? I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. The comments to the thread are right on the money too. I dont see how it couldnt have. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. As a White woman, Ive never had any interest in interracial. Thank you! Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. 5% dont practice any religion. Agreed on all points! Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. Forbes Communications Council members share strategies for including authentic diversity in marketing. James Gilbert, CloudCherry, 13. What happened to nominating a movie because it was just a darned good movie? Well, right now there is nothing authentic about the way advertisers are representing or not representing different races and cultures in commercials. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. . Listen I know she is one of the best players ever, and I know this might be her last professional appearance. Reparations?..one strong advocate called for 13 Trillion dollars, $300 K per..if only this country could print that much money and get away with it!.and, when i talk with my friends, we all agree, something has to be done..at this point, as an individual, i can only do what i can, and really, there is a lot i can do. etc.not racism, but facts that prove their babble crap are myths Its like a masturbatory fantasy for some people. African slavery existed well before the arrival of Europeans. Not cancel culture. Consider that Luke Skywalker was 57. As a white person, and proud of it, my race and history is being erased. LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. Until Black leaders come out and say something nothing will change. Interesting, RPD. But plenty of great players who were also well loved have had a final match prior to retirement. What? All the rights and benefits one could have living in an urban area ARE afforded to all. I can live my life freely and am never required to participate in anyones cause, no matter how righteous its considered. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. Are tv ads only meant to target black purchasers? Thank you for your candor, Elizabeth. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! (Ok, so sue me or yell at me, Im too old to care.). Its fine to be neutral. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. Toxic masculinity is out. They earn the most per capita and have the highest education by race. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! Theyre made to look stupid, or just plain made fun of! If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. The current state of race relations goes back to the 60s with LBJs civil rights Bill. Some brands are particularly popular with people of different races. That equates to about 3% of the poster images. They have been totally emboldened and safe feeling, they dont need to wear a mask. Good for you for boycotting some of these advertisers. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. Very clear & accurate message!! What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. In the 1930s, the big movies studios often promoted effeminate men as their leadsDavid Manners Leslie Howard. By simply taking the time to survey a couple of POCs in your target audience, you can create a more authentic campaign. Not racist, just human nature. 8. I understand what my staff is going through; I dont have to conduct research studies. Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? Yes, the lgbtq is a cult. Looks like I have missed nothing of importance in the last thirty years. Not everybody looks like the Marlboro Man especially women. Reflect the realness of your customers in every ad and diversity will naturally follow. Not to mention that the sacred cow that feeds and finances most of the media is never called out. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? Its all such a bunch of crap because the WOKE folks have taken over. Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. The other 9% are asian and hispanic interracial marriages. Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. I do NOT watch any commercials anymore. Tell me how many national product ads meet that mix? Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? Get society to abandon the white male by removing him from every situation. Dont worry about opening up new segments, just focus on the market segments that do buy from you. Lets face it, were in a culture war and race is its beating heart. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. And no wonder. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? Not sure what the solution is. A bleakness akin to socialism. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. Its the only effect Ive personally seen. Thanks for reading. Recent LL Bean catalogues are great examples of everything you mention. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? Advertisers, be aware Im not alone. The BLM movement really made an impact on the American psyche. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. I read with great interest everyones comments here and certainly see that I am not alone in noticing this current activity in the advertising world (not a trend as this exploded on the scene during the summer of 2020). Thats why many modern companies are selecting more diverse models and stories for their ad campaigns. Good for you, Brad. I think it is multifactorial but I see globalist propaganda as the main force. There WAS a time in the US when blacks and whites dressed the same, enjoyed much of the same music, went to the same civic celebrations, etc. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. Im glad you posted this. I do not think we will see another Anglo-Saxon actor as James Bondif we do, he will be feminized like the guy playing Spider-man (compare Holland to Nicholas Hammond and you see what we meanHammond was a boy-next-door kind of actorhe wasnt a tough guybut he was more masculine than Holland-who seems like a child or midget). Not without being called a racist, a misogynist, a bigot, or a homophobe. Surprised? It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. For example, slavery was widely practiced by American Indians in the Northwest and Eastern woodlands of the United States. are being promoted by females. Say, did you see that someone blew up the Georgia Guidestones the other day? What exactly do you mean? You would think that there were no white couples anymore left in the country or that they were trying to make sure that every white woman television commercials is in an obvious marriage or relationship with children with a black husband in the commercial yet in real America black fathers are the smallest percentage of those at home with their children as a family unit. I think youre right, Kris. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). The roles have changed and girls no longer need to be saved. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. And sorry, they were NOT rich white guys. I think what irks me about it is the people making the choices. Most blacks and whites dont think its okay. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez We now know that sugary, high carb cereals are to blame (at least in part) for the rising crisis of obesity and diabetes in the US. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. It is because they loath to present young white men as heroes or role models. I have to agree with you on your second point as well. It used to be, marketers could say they targeted women because women hold the purse strings. Its ridiculous. Dove soap is perhaps the most prominent example, but there are others. Like with so many things in life the pendulem has over swung in an effort to correct an issue. I think that job is pretty secure. . Walk down a jetway at Hartsfield or any airport. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? It is not uncommon for all adverts in one break to have no white males at all. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. Also, diversity does not only mean blackswhere are the Latinos especially? Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. I gave been living in Latin America, Costa Rica, for the last 13 years. Avoiding them is not racism. Blacks are way, way over represented and it has turned me off to a point where I will not purchase from these heavy handed advertisers. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. Im not aware of any formal study, which I imagine would be difficult to do and the results may vary widely depending on the networks and shows surveyed. I get it, friend. Yes, there were some race-based cultural differences and the injustice of segregation, but we were still much more visibly Americans, with a shared American culture. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. Currently the white race has been painted into a corner. Its the preposterousness of the ads premises that makes so many commercials unwatchable. Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. This cheap advertising is called Video Ad Creative. . Youre exactly right, Thor. According to 2020 Census data, white people make up 61.6 percent of the population, black people 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. Or is that Deltas desired customer mix? I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. . GET THE HELL OUT OF HERE!! Oh, I dont know, Anna. As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. Orthere are a lot more blacks in America than I thought. (See Coke.) While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. Television is a tool used to brainwash people to believe that certain races of people are superior to others. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. Lgbtq is crossing the line. We all are being subjected to a new society. And therefore will feel comfortable buying products from companies that support diversity. But a breakfast cereal company? Thanks again! Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. The contrast between todays media and the real world is truly striking. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. And yeah, all this emasculating of males is clearly entirely the fault of the feminist movement I detest these kind of women.
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